Web Design and SEO Blog

SEO Tip: Effective Use of Header Tags

Header tags or heading elements are important to both the people viewing a web page and the search engines indexing the web page. The tags are intended for describing the structure and organization of a web page.

Header tags range from <h1> to <h6> with <h1> being the most important and <h6> being the least important. Only one <h1> tag should be used per page but the other header tags can be used multiple times. 

Keywords should be used within the header tags (provided the keywords relate to the content of the page).

Following is an example of how the code might look for a web page about characters found in the works of J. R. R. Tolkien.

   <h1>Characters in the Works of J. R. R. Tolkien</h1>

   <h2>The Hobbit</h2>

   <h3>Bilbo Baggins</h3>
   <h3>Gandalf</h3>
   <h3>Smaug</h3>

   <h2>The Fellowship of the Ring</h2>

   <h3>Frodo Baggins</h3>
   <h3>Peregrin Took</h3>
   <h3>Aragorn</h3>

If used correctly, header tags can help search engines identify the most important content on the web page.