Web Design and SEO Blog

SEO Tip: Updating Websites with Keywords

To add keywords to your website you need to know how your website is updated. 

Static HTML websites can be updated with simple text editors, such as Notepad or Textpad, or with a WYSIWYG editor such as Dreamweaver.  Dynamic websites can usually be updated using the Content Management System in which they were built such Joomla!, Drupal, WordPress, or DotNetNuke.  If you are not familiar with how to update your website you might want to consider using a professional webmaster to perform the updates for you.

One of the most important places to add keywords is the Page Title. The Page Title is controlled using the HTML <title> tag and is usually displayed in the upper left corner of your browser. Within the page code, the Page Title appears near the top of code.  It starts with the <title> and ends with </title>. 

For SEO purposes, consider the following:

• It is best to keep the title to 64 characters or less
• Each page should have a unique title
• The page title should describe the content of the page
• A common format for the title is <title>keywords - business name</title>

If you update your website with a text editor or WYSIWYG editor be sure to validate your code.  The title tag is a required HTML element so you want to ensure that you don't invalidate the page code while trying to improve search engine results.